Canning Ericsson Ltd – Construction Website Rebuild Case Study
Canning Ericsson Ltd is a Sussex construction company with a strong local reputation and a high standard of work.
Their previous website had been built in-house and, while it had served a purpose, it no longer reflected the quality of the business or the level of projects they wanted to win. They had already lost referral work because the site didn't create enough confidence. It needed a complete rebuild rather than a refresh.
This project focused on rebuilding the website, improving how the business was presented online, and putting better local visibility foundations in place through a new Google Business Profile and practical SEO work.
The completed website can be viewed here: Canning Ericsson Ltd
Homepage of the rebuilt Canning Ericsson Ltd website designed to present the business more clearly and professionally.
Project Summary
Client: Canning Ericsson Ltd
Location: Sussex
Sector: Construction
Platform: Squarespace
Project: Website rebuild
Additional work: Google Business Profile setup and optimisation, SEO foundations
Core focus: Improve credibility, communicate services more clearly, and support better-quality enquiries
The Challenge
Canning Ericsson already had a strong reputation locally, built through reliable work and referrals. The website wasn't reflecting any of that.
The design was outdated, the services weren't explained clearly, and the site offered very little for potential clients who were checking the business out before making contact.
The clearest sign that it was costing them: they had already lost referral work through an architect because the old site didn't create enough confidence. The problem wasn't the quality of the business. It was how that quality was being presented online.
The company offers residential construction services across Sussex, including Design and Build, Extensions and Renovations, and New Builds.
Design and Build in particular is a meaningful differentiator, offering clients a more joined-up process rather than coordinating multiple parties separately. The old site wasn't communicating any of that effectively.
The Approach
Clear service positioning
The rebuild was structured around the three main services: Design and Build, Extensions and Renovations, and New Builds. Design and Build was treated as the lead differentiator and given appropriate prominence.
The wider scope of work, including loft conversions, landscaping, joinery and groundworks, was covered in a supporting section without overloading the main structure.
A guaranteed 48-hour response was also introduced, giving the business a practical and credible point of difference in a sector where slow response is common.
Clear service structure built around Canning Ericsson’s main offers, including Design and Build.
Simple, professional design
The design approach was deliberately clean. The goal wasn't to overdesign the site but to make the business look established, capable and easy to trust.
Clear headings, strong spacing, straightforward navigation, and a layout that works well on mobile. The kind of website design that lets the work speak rather than getting in the way of it.
SEO foundations and local visibility
The rebuild included practical SEO foundations throughout: clearer page structure, better-aligned headings and content, metadata improvements, and internal linking.
Alongside the website, I set up and optimised a new Google Business Profile, giving the business a much stronger base for local visibility than they had before.
This wasn't about making inflated promises. It was about putting the right foundations in place so the business is easier to find, easier to understand, and better positioned for the enquiries they actually want.
Example of completed work reflecting the standard and quality of Canning Ericsson’s projects
The Result
The most immediate change was in how Canning Ericsson presents itself online. The new site does a much better job of reflecting the professionalism of the business and the standard of work they deliver.
Since launch, the client reported receiving enquiries through the website and direct email, and felt the site was helping create a stronger first impression with prospective customers. They were also invited to quote on one of their biggest projects to date.
While it's still early, they felt the new site helped them look credible and established enough for that level of opportunity.
That's the kind of shift this rebuild was designed to support.
“Jonny completely transformed our outdated website and has had a huge impact on our business. We have seen a significant increase in enquiries. He's professional, knowledgeable, and easy to work with - we couldn't recommend him and his services more highly!”
Charlie Alderton, Canning Ericsson Ltd
Need a website like this?
If your website isn't reflecting the quality of your work, a website rebuild or refresh can make a significant difference to how your business is perceived online.
Get in touch to talk through what's needed.